The Hot Oily Mumma is an affiliated network marketer selling essential oils. They position themselves in this health and beauty sector around pregnancy, parenting and the endocrine system. The Hot Oily Mumma had positive vision and strong predicted growth. They wanted to grow the business as an education provider targeting consumers and down line agents.
When I was engaged they had several un-integrated blogs, a strong social network presence and a big list of quality email addresses on Mail Chimp. The first stages of a new site was to present structured content and integrate for social exchange. Subsequent stages have included education presentation methods, landing page for email capture. The project is on-going. Together we balance moving forward with technological solutions as the business grows to support the operating environments and staffing.