Building Excalibur Machinery’s New Online Store with Shopify

At Neticonic, we recently had the pleasure of designing and developing a new eCommerce site for Excalibur Machinery — a trusted Australian supplier of excavators, loaders, and workshop machinery. The goal was to create a site that not only showcased their range of equipment but also made it simple for customers to browse, compare, and enquire about products online.

The Challenge

Excalibur Machinery needed a website that balanced professionalism with usability. Their old online presence didn’t reflect the scale or quality of their machinery, and managing products was time-consuming. They wanted a clean, responsive Shopify site that would support their growing range and deliver a smooth customer experience.

Our Approach

We started by building a custom Shopify theme tailored to Excalibur’s brand identity — strong, reliable, and no-nonsense. Key priorities included:

• Clear product categorisation for excavators, attachments, and workshop tools.
• Fast-loading pages optimised for both desktop and mobile.
• Product comparison and enquiry features to support customers researching large machinery purchases.
• Custom design elements to highlight brand trust, Australian ownership, and their focus on service reliability.

The Result

The finished site delivers a seamless shopping experience backed by Shopify’s powerful platform. Customers can easily explore Excalibur’s machinery range, make product enquiries, and stay up to date with new arrivals. On the backend, the Excalibur team now has full control over product management and updates — saving time and improving efficiency.

You can view the live site here: excaliburmachinery.com.au

Why Shopify?

Shopify gave us the flexibility to combine a robust eCommerce foundation with the freedom to design a site that feels truly custom. It’s scalable, secure, and perfectly suited to businesses like Excalibur that want to grow their digital presence without compromising on performance or design.